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UK Innovator Founder Visa

Build your business. Build your future in the UK.

From developing an innovative business concept to preparing for endorsement, TerraNouva helps entrepreneurs build credible, commercially viable and scalable ventures.

A desk by a window overlooking London rooftops and St Paul's Cathedral at dusk

Overview

Understanding the Innovator Founder Visa

The Innovator Founder Visa is designed for experienced or first-time entrepreneurs who want to establish an innovative business in the UK. Your business idea must be new, different and able to grow.

Before applying for the visa, your business must be assessed and endorsed by an approved endorsing body. The endorsing body decides whether your business meets the criteria. TerraNouva provides preparation and advisory support, but does not control endorsement or immigration decisions.

  • Innovation

    Your business idea must be new and offer something different from what is already on the market.

  • Viability

    You need the skills, knowledge and market awareness to run the business successfully.

  • Scalability

    The business must show potential for job creation and growth into national and international markets.

  • Endorsement

    An approved endorsing body must assess and endorse your business before you apply for the visa.

  • Founder involvement

    You must be actively involved in running the business day to day.

  • English language

    You must meet the English language requirement set for the route.

  • Financial requirements

    You must show you can support yourself in the UK, unless exempt, alongside the relevant fees.

  • Settlement

    A potential route to settlement after three years, subject to meeting the relevant endorsement and business criteria.

From idea to business

More than a business plan. A foundation for your venture.

  1. 01

    Business Ideation

    Collaborative development and refinement of an innovative business concept.

  2. 02

    Market Research

    Customer discovery, market analysis, competitor research and validation.

  3. 03

    Business Strategy

    Business model, growth planning, commercial strategy and operational roadmap.

  4. 04

    Financial Planning

    Financial forecasts, revenue models, cost assumptions and business viability analysis.

  5. 05

    Product Development

    Product strategy, software/app prototypes, MVP development and testing according to the selected package.

  6. 06

    Endorsement Preparation

    Pitch deck, supporting documentation, endorsement application preparation and interview readiness.

Packages and pricing

Innovator Founder packages

Three levels of support, from assessing an existing plan to launching an early-stage venture.

Basic

Business Assessment & Strategy Review

£3,000

Payable in 2 instalments

For entrepreneurs who already have a business concept or plan and need professional assessment, strategic feedback and preparation guidance.

  • Business idea and strategy review
  • Business plan review and feedback
  • Financial projections review
  • Innovation, viability and scalability assessment
  • Endorsement document checklist
View full inclusions
  • Business idea and strategy review
  • Business plan review and feedback
  • Financial projections review
  • Innovation, viability and scalability assessment
  • Endorsement document checklist

Focused on assessment and feedback rather than full business development.

Get Started with Basic
Most Popular

Standard

Business Development & Prototyping

£6,000

Payable in 3 instalments

For entrepreneurs who need structured business concept development, market validation, product prototyping and endorsement preparation.

  • Collaborative business idea refinement
  • Market and competitor research
  • Bespoke business plan and financial projections
  • Software/app prototype design and development*
  • Pitch deck and endorsement application preparation
  • Endorsing-body interview preparation
View full inclusions
  • Collaborative business idea refinement
  • Market and competitor research
  • Bespoke business plan and financial projections
  • Product strategy and development roadmap
  • Software/app prototype design and development*
  • Customer discovery and prototype testing
  • Landing page and customer interest capture
  • Social media account setup and initial content
  • Small-scale pre-launch campaign to test demand
  • Pitch deck and endorsement application preparation
  • Endorsing-body interview preparation
Choose Standard

Premium

Venture Launch & Growth

£8,000

Payable in 3 instalments

For entrepreneurs seeking comprehensive business development, product launch support, early customer acquisition and extended endorsement preparation.

  • Everything in Standard
  • Development of an agreed launch-ready MVP*
  • Product launch planning and execution
  • Go-to-market strategy and campaign delivery
  • Dedicated consultant and weekly progress reviews
  • One endorsement review or resubmission preparation**
View full inclusions
  • Everything in Standard
  • Development of an agreed launch-ready MVP*
  • Product launch planning and execution
  • Go-to-market strategy and campaign delivery
  • Social media content and early audience development
  • Customer acquisition experiments and growth campaigns
  • Early-user onboarding and feedback collection
  • Performance tracking and product refinement
  • Dedicated consultant and weekly progress reviews
  • Support with endorsing-body queries
  • One endorsement review or resubmission preparation**

Extends beyond business planning into product launch and early market traction.

Choose Premium

* Prototype and MVP scope, functionality and any third-party service costs are agreed in your service agreement.

** Endorsement review or resubmission preparation is subject to the terms set out in your service agreement.

Advertising expenditure for campaigns is agreed separately in your service agreement.

Service fees exclude applicable government, endorsement and third-party charges unless expressly stated. Endorsement and visa approval are determined by the relevant authorities and cannot be guaranteed.

The journey

Your application journey

  1. 1

    Founder Discovery

    Understand the founder's experience, ambitions, business concept and objectives.

  2. 2

    Business Concept Development

    Refine the business idea and evaluate its innovation, viability and scalability.

  3. 3

    Market Validation

    Research competitors, identify customers and test market demand.

  4. 4

    Business Planning

    Develop the business plan, financial projections and commercial strategy.

  5. 5

    Product Development

    Develop the product roadmap, prototype or agreed MVP according to the selected package.

  6. 6

    Endorsement Preparation

    Prepare the business case, pitch materials, supporting documentation and interview strategy.

Client stories

In our clients’ words.

  • Navigating GTV application is tough, I won't lie. I tried on my own before but didn't succeed. Then TerraNouva took up my application and optimized it. The personalized sessions and comprehensive document reviews were invaluable. I felt reassured knowing I had them guiding me, especially when my evidence wasn't initially well presented—they helped elevate it to a gold standard. Their support was genuine and very much appreciated.

    MarthaDesign
  • I had a great experience with TerraNouva. They provided excellent guidance on structuring my documents and were always available for questions. Their support made a real difference. I had less than 4 months left on my student Visa, before a friend referred me. It was a challenging period, but with their guidance, I successfully switched to a Global Talent Visa.

    PhilipProduct
  • TerraNouva team didn't just provide advice; they acted like personal mentors, guiding me through each step with precision and care. The most impressive part? They turned my confusing stack of documents into a cohesive and compelling application. I was successful because of their well-crafted narrative of my work experiences.

    Dr. Tosin
  • Working with TerraNouva was a game-changer. They offered well-tailored advice that was exactly what I needed. The one-hour review call helped me understand the process, and their feedback on my documents was incredibly thorough. I also appreciated the templates and weekly updates. It felt like I had a partner throughout the entire immigration process. If you're looking for professional yet compassionate support, this is the team to go with.

    EyramArtificial Intelligence
  • TerraNouva experts significantly helped me through my immigration journey. The one-on-one calls were bespoke and informative, and the detailed document reviews made a huge difference. I appreciated their guidance on evidence and felt more confident with their support. Highly recommended for anyone currently considering applying.

    NonsoProduct
  • I was impressed by the help I received. TerraNouva team made the immigration process feel manageable and provided great document feedback. I felt supported every step of the way.

    FunmiFashion

FAQs

Innovator Founder questions

Have a business idea worth building?

Tell us about your concept and experience. We'll help you understand the strongest way forward.

Discuss Your Business Idea